$1.19
Revenue per dormant email
$216,083
Incremental revenue generated
1.18%
Average click rate on reactivation campaigns
.01%
Inactive audience daily spam complaint rate
69,857
Reactivated email subscribers
2X
Increase in LTV for reactivated customers
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Fracture, a dynamic and family-owned business, seamlessly combines superior glass printing technology with a compelling mission to enhance artistic expression. Their commitment to transforming digital memories into striking glass art has captured the imagination of customers, driving the company's robust growth. This fusion of innovative technology and artistic enhancement highlights their belief in the power of business to enrich personal experiences and spaces.
Captured Memories, Lost Connections
Fracture's email list held a treasure trove of potential customers, but many had gone silent. The key challenge: was identifying past admirers who added items to their cart but never purchased. Traditional methods couldn't distinguish between:
1. Picture Perfect Prospects: Past visitors who personalized a Fracture frame but didn't complete the checkout.
2. Ghostly Spam Traps: Inactive email addresses used to catch spammers. Sending to these can hurt deliverability.
This led to limited targeting and missed opportunities with their expanded audience during sales. This inability to find re-engageable “cart abandoners" hampered Fracture's efforts to rekindle interest and convert potential customers into loyal fans.
Scoring & Filtering
We started by breaking down the audience into segments and employing our rigorous scoring system to filter out any risky or invalid email addresses.
Advanced Segmentation
Using our advanced audience segmentation approach, we further segmented the audiences and customized our re-engagement strategies for each group to optimize response.
Deliverability & Monitoring
Next, we developed personalized reactivation content. Utilizing our email deliverability tools, we ensured these messaged reached the inbox with improved open & click rates, dynamically reviewing each email and optimizing for delivery success.
Smart Targeted Campaigns
Finally, we initiated a series of targeted email campaigns, rigorously testing and refining them to maximize engagement. The result was a massive uptick in reactivations.
The Result
Leveraging our unique tools and proven experience, we continually optimized our approach to boost performance. The result was a massive uptick in reactivations.
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