How Fracture generated over $210k by mining their inactive email subscribers in 3 months with Winback


Revenue per dormant email


Incremental revenue generated


Average click rate on reactivation campaigns


Inactive audience daily spam complaint rate


Reactivated email subscribers


Increase in LTV for reactivated customers

The Brand

Fracture, a dynamic and family-owned business, seamlessly combines superior glass printing technology with a compelling mission to enhance artistic expression. Their commitment to transforming digital memories into striking glass art has captured the imagination of customers, driving the company's robust growth. This fusion of innovative technology and artistic enhancement highlights their belief in the power of business to enrich personal experiences and spaces.

The Challenge

Captured Memories, Lost Connections

Fracture's email list held a treasure trove of potential customers, but many had gone silent. The key challenge: was identifying past admirers who added items to their cart but never purchased. Traditional methods couldn't distinguish between:

1. Picture Perfect Prospects: Past visitors who personalized a Fracture frame but didn't complete the checkout.

2. Ghostly Spam Traps: Inactive email addresses used to catch spammers. Sending to these can hurt deliverability.

This led to limited targeting and missed opportunities with their expanded audience during sales. This inability to find re-engageable “cart abandoners" hampered Fracture's efforts to rekindle interest and convert potential customers into loyal fans.

Our Solution

Scoring & Filtering

We started by breaking down the audience into segments and employing our rigorous scoring system to filter out any risky or invalid email addresses.

Advanced Segmentation

Using our advanced audience segmentation approach, we further segmented the audiences and customized our re-engagement strategies for each group to optimize response.

Deliverability & Monitoring

Next, we developed personalized reactivation content. Utilizing our email deliverability tools, we ensured these messaged reached the inbox with improved open & click rates, dynamically reviewing each email and optimizing for delivery success.

Smart Targeted Campaigns

Finally, we initiated a series of targeted email campaigns, rigorously testing and refining them to maximize engagement. The result was a massive uptick in reactivations.

The Result

Leveraging our unique tools and proven experience, we continually optimized our approach to boost performance. The result was a massive uptick in reactivations.

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