How STATE Bags generated $119k by mining their inactive email subscribers with Winback


Revenue per dormant email


Incremental revenue generated


Average click rate on reactivation campaigns


Inactive audience daily spam complaint rate


Reactivated email subscribers


Increase in LTV for reactivated customers

Meghan Holzhauer


"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."

The Brand

STATE Bags, a rapidly growing family-owned company, skillfully combines stylish, high-quality products with a powerful social mission. Their commitment to supporting American children and families in need through product sales has resonated well with consumers, contributing to the brand's significant growth. This unique blend of fashion and social responsibility underlines their belief in business as a force for good.

The Challenge

Maturing List

As acquisition grew, they realized many of the email contacts they had acquired had grown inactive, not engaging with their communications. To avoid harming their reputation and maintain best practices, they ceased targeting these contacts. Yet, aware of the untapped potential revenue, they looked for a partner with expertise in re-engaging dormant audiences to enhance inbox placement and deliverability metrics.

Our Solution

Scoring & Filtering

We started by breaking down the audience into segments and employing our rigorous scoring system to filter out any risky or invalid email addresses.

Advanced Segmentation

Using our advanced audience segmentation approach, we further segmented the audiences and customized our re-engagement strategies for each group to optimize response.

Deliverability & Monitoring

Next, we developed personalized reactivation content. Utilizing our email deliverability tools, we ensured these messaged reached the inbox with improved open & click rates, dynamically reviewing each email and optimizing for delivery success.

Smart Targeted Campaigns

Finally, we initiated a series of targeted email campaigns, rigorously testing and refining them to maximize engagement. The result was a massive uptick in reactivations.

The Result

Leveraging our unique tools and proven experience, we continually optimized our approach to boost performance. The result was a massive uptick in reactivations.

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