Approach
Seamless strategy and execution from start to finish
We do the heavy lifting—from day one strategy to ongoing results.
The most seamless way to get you from A - $
In
Dive
Dive
Deep
First 2 weeks
We hit the ground running—implementing optimizations immediately, uncovering opportunities aligned with your business goals, and laying the strategic foundation for growth.
Day-1 adjustments
Customer & persona insights deep dive
Build roadmap & set strategy
First 2 weeks
We hit the ground running—implementing optimizations immediately, uncovering opportunities aligned with your business goals, and laying the strategic foundation for growth.
Day-1 adjustments
Customer & persona insights deep dive
Build roadmap & set strategy
Dive In, Dive Deep
In
Dive
Dive
Deep
First 2 weeks
We hit the ground running—implementing optimizations immediately, uncovering opportunities aligned with your business goals, and laying the strategic foundation for growth.
Day-1 adjustments
Customer & persona insights deep dive
Build roadmap & set strategy
Rapid
Testing
Real
Results
Bi-weekly sprints
We move fast—building, designing, and launching high-converting email and SMS campaigns with zero lift from your team, all while continuously testing to improve performance.
End-to-end service
Performance-proven templates
Agile testing & optimization
Bi-weekly sprints
We move fast—building, designing, and launching high-converting email and SMS campaigns with zero lift from your team, all while continuously testing to improve performance.
End-to-end service
Performance-proven templates
Agile testing & optimization
Rapid Testing, Real Results
Rapid
Testing
Real
Results
Bi-weekly sprints
We move fast—building, designing, and launching high-converting email and SMS campaigns with zero lift from your team, all while continuously testing to improve performance.
End-to-end service
Performance-proven templates
Agile testing & optimization
Refine
Scale
Repeat
Again and again
We continuously refine and scale what works—driving velocity to payback, maximizing ROI, and staying agile as your business and customers evolve.
Reactivate & scale
Responsive to new opportunities
Month-over-month performance gains
Again and again
We continuously refine and scale what works—driving velocity to payback, maximizing ROI, and staying agile as your business and customers evolve.
Reactivate & scale
Responsive to new opportunities
Month-over-month performance gains
Refine, Scale, Repeat
Refine
Scale
Repeat
Again and again
We continuously refine and scale what works—driving velocity to payback, maximizing ROI, and staying agile as your business and customers evolve.
Reactivate & scale
Responsive to new opportunities
Month-over-month performance gains
The Process
The Winback approach
We manage the full lifecycle—strategy, execution, and testing—so your system gets smarter, stronger, and more profitable over time.
Strategy that drives outcomes
We map your customer journey to find the moments that matter—then architect a lifecycle system designed to lift retention, revenue, and LTV.
Strategy that drives outcomes
We map your customer journey to find the moments that matter—then architect a lifecycle system designed to lift retention, revenue, and LTV.
Strategy that drives outcomes
We map your customer journey to find the moments that matter—then architect a lifecycle system designed to lift retention, revenue, and LTV.
Execution you don’t have to manage
Flows, automations, segmentation, creative, deliverability—we build and run it all, so your team can stay focused on everything else.
Execution you don’t have to manage
Flows, automations, segmentation, creative, deliverability—we build and run it all, so your team can stay focused on everything else.
Execution you don’t have to manage
Flows, automations, segmentation, creative, deliverability—we build and run it all, so your team can stay focused on everything else.
Infrastructure that improves over time
Our systems are designed to learn and evolve—combining testing, analytics, and AI tools to deliver compounding performance with zero guesswork.
Infrastructure that improves over time
Our systems are designed to learn and evolve—combining testing, analytics, and AI tools to deliver compounding performance with zero guesswork.
Infrastructure that improves over time
Our systems are designed to learn and evolve—combining testing, analytics, and AI tools to deliver compounding performance with zero guesswork.
AI-Powered
Personalization
Personalization
Built for LTV
Built for LTV
We use AI to uncover the highest-impact personalization opportunities—by cohort, product, or behavior—and turn those insights into targeted tests.
It’s not automation. It’s smarter execution—at scale.
We use AI to uncover the highest-impact personalization opportunities—by cohort, product, or behavior—and turn those insights into targeted tests.
It’s not automation. It’s smarter execution—at scale.
Case Studies
Real results, real clients
See how Winback’s expertise has helped brands like yours enhance customer loyalty and increase lifetime value.
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
Ready to turn lifecycle into your top growth channel?
Schedule a call with Dean
Ready to turn lifecycle into your top growth channel?
Schedule a call with Dean
Ready to turn lifecycle into your top growth channel?
Schedule a call with Dean