Services
Experts across the channels that drive LTV
We design, build, and operate the highest-ROI owned channel systems in ecommerce—focused on turning your email and SMS program into a compounding growth engine.
Smart segmentation, tested journeys, and flows that convert. We use email to win back, upsell, and optimize—all in service of growing your customer LTV.
Content Testing & Optimization
We constantly test new flows, A/B them against current ones, and refine each step based on performance data.
Content Testing & Optimization
We constantly test new flows, A/B them against current ones, and refine each step based on performance data.
Content Testing & Optimization
We constantly test new flows, A/B them against current ones, and refine each step based on performance data.
Behavior-Based Flows
Automate smarter with emails triggered by real customer actions—from browsing and cart activity to post-purchase milestones.
Behavior-Based Flows
Automate smarter with emails triggered by real customer actions—from browsing and cart activity to post-purchase milestones.
Behavior-Based Flows
Automate smarter with emails triggered by real customer actions—from browsing and cart activity to post-purchase milestones.
Customer Personas
We build and refine flows for priority groups, ensuring each message resonates with the people who matter most.
Customer Personas
We build and refine flows for priority groups, ensuring each message resonates with the people who matter most.
Customer Personas
We build and refine flows for priority groups, ensuring each message resonates with the people who matter most.
SMS
Timely messaging, smart flows, and two-way conversations that cut through the noise. We use SMS to spark action, drive sales, and build loyalty—without driving opt-outs.
Timely, Value-Driven Messaging
Send messages your customers actually want—delivered at the right moment to drive action, not opt-outs.
Timely, Value-Driven Messaging
Send messages your customers actually want—delivered at the right moment to drive action, not opt-outs.
Timely, Value-Driven Messaging
Send messages your customers actually want—delivered at the right moment to drive action, not opt-outs.
Segmentation & Flow Strategy
From cart recovery to product drops, our SMS flows are built around behavior, intent, and maximizing LTV.
Segmentation & Flow Strategy
From cart recovery to product drops, our SMS flows are built around behavior, intent, and maximizing LTV.
Segmentation & Flow Strategy
From cart recovery to product drops, our SMS flows are built around behavior, intent, and maximizing LTV.
Two-Way Conversations
Go beyond blasts—building interactive, conversational SMS that deepens customer relationships and drives results.
Two-Way Conversations
Go beyond blasts—building interactive, conversational SMS that deepens customer relationships and drives results.
Two-Way Conversations
Go beyond blasts—building interactive, conversational SMS that deepens customer relationships and drives results.
Design
Designed for clarity, optimized for clicks. We build visually compelling emails that elevate your brand and move customers to act—no fluff, just flow.
On-Brand, Every Time
We have flexible templates that we match to your brand’s look and feel—so every email feels cohesive and premium.
On-Brand, Every Time
We have flexible templates that we match to your brand’s look and feel—so every email feels cohesive and premium.
On-Brand, Every Time
We have flexible templates that we match to your brand’s look and feel—so every email feels cohesive and premium.
Responsive Across Devices
We continuously test across devices to optimize performance, so your emails not only look stunning but drive results on every screen.
Responsive Across Devices
We continuously test across devices to optimize performance, so your emails not only look stunning but drive results on every screen.
Responsive Across Devices
We continuously test across devices to optimize performance, so your emails not only look stunning but drive results on every screen.
Built to Perform
Our templates aren't just pretty—they’re built for speed, clarity, and conversion, backed by testing and best practices.
Built to Perform
Our templates aren't just pretty—they’re built for speed, clarity, and conversion, backed by testing and best practices.
Built to Perform
Our templates aren't just pretty—they’re built for speed, clarity, and conversion, backed by testing and best practices.
Case Studies
Real results, real clients
See how Winback’s expertise has helped brands like yours enhance customer loyalty and increase lifetime value.
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
Ready to turn lifecycle into your top growth channel?
Schedule a call with Dean
Ready to turn lifecycle into your top growth channel?
Schedule a call with Dean
Ready to turn lifecycle into your top growth channel?
Schedule a call with Dean