Unlocking LTV for unstoppable brands
We don’t just optimize—we own the outcome.
From strategy to deliverability, we engineer every layer of retention to perform.
Drive Revenue
Drive Revenue
Free Your Team
Free Your Team
Scale Smarter
Scale Smarter
The Winback approach
We manage the full lifecycle—strategy, execution, and testing—so your system gets smarter, stronger, and more profitable over time.
Strategy that drives outcomes
We map your customer journey to find the moments that matter—then architect a lifecycle system designed to lift retention, revenue, and LTV.
Strategy that drives outcomes
We map your customer journey to find the moments that matter—then architect a lifecycle system designed to lift retention, revenue, and LTV.
Strategy that drives outcomes
We map your customer journey to find the moments that matter—then architect a lifecycle system designed to lift retention, revenue, and LTV.
Execution you don’t have to manage
Flows, automations, segmentation, creative, deliverability—we build and run it all, so your team can stay focused on everything else.
Execution you don’t have to manage
Flows, automations, segmentation, creative, deliverability—we build and run it all, so your team can stay focused on everything else.
Execution you don’t have to manage
Flows, automations, segmentation, creative, deliverability—we build and run it all, so your team can stay focused on everything else.
Infrastructure that improves over time
Our systems are designed to learn and evolve—combining testing, analytics, and AI tools to deliver compounding performance with zero guesswork.
Infrastructure that improves over time
Our systems are designed to learn and evolve—combining testing, analytics, and AI tools to deliver compounding performance with zero guesswork.
Infrastructure that improves over time
Our systems are designed to learn and evolve—combining testing, analytics, and AI tools to deliver compounding performance with zero guesswork.
Case Studies
Real results, real clients
See how Winback’s expertise has helped brands like yours enhance customer loyalty and increase lifetime value.
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
Meghan Holzhauer
CMO, STATE Bags
2x
Increase in LTV
$1mm
Incremental revenue generated
"Working with Winback is a no-brainer and the perfect evolution from hanging on to lapsed customers too long, and losing out on those who show potential as we focus on list hygiene. It's been a win-win in every way."
Nick Lamothe
Head of Growth, PSD
2x
Increase in LTV
$1.6mm
Incremental revenue generated
"The Winback team deeply understands lifecycle marketing. They were able to take profiles that we considered dead and reactivate them. That's basically free revenue. This is a no brainer."
Dan Freed
Founder of Thesis
2x
increase in LTV
$201,254
Incremental revenue generated
Why brands choose Winback
We don’t just send emails. We build and run an LTV growth engine—custom-fit to your brand, optimized by experts, and designed to compound.
Lifecycle Ownership
Compounding LTV
AI-Powered Testing
Built for Scale
Fast Iteration
Embedded Expertise
Senior team with real ownership
Embedded Expertise
Senior team with real ownership
Embedded Expertise
Senior team with real ownership
Constant Experimentation
We test relentlessly to find LTV inflection points
Constant Experimentation
We test relentlessly to find LTV inflection points
Constant Experimentation
We test relentlessly to find LTV inflection points
AI-Powered Personalization at Scale
We test ideas faster, cheaper, and more effectively
AI-Powered Personalization at Scale
We test ideas faster, cheaper, and more effectively
AI-Powered Personalization at Scale
We test ideas faster, cheaper, and more effectively
Inbox & Deliverability Systems
Ensure your best flows actually land and convert
Inbox & Deliverability Systems
Ensure your best flows actually land and convert
Inbox & Deliverability Systems
Ensure your best flows actually land and convert
Built for Compounding Growth
Engineered to get smarter + more effective over time
Built for Compounding Growth
Engineered to get smarter + more effective over time
Built for Compounding Growth
Engineered to get smarter + more effective over time
Ready to turn lifecycle into your top growth channel?
Schedule a call with Dean
Ready to turn lifecycle into your top growth channel?
Schedule a call with Dean
Ready to turn lifecycle into your top growth channel?
Schedule a call with Dean