Automation & Deliverability Specialist

Automation & Deliverability Specialist

We are looking for a technically skilled and detail-oriented Automation Specialist to lead the setup and implementation of automated email and SMS marketing flows, as well as the creation and maintenance of performance reports. This is a remote position ideally for someone located in the LATAM or South Africa region and comfortable working in Eastern Time. The ideal candidate has experience working with various email and SMS marketing platforms, has had experience with platform migrations, and demonstrates strong attention to detail and effective organizational practices.

We are looking for a technically skilled and detail-oriented Automation Specialist to lead the setup and implementation of automated email and SMS marketing flows, as well as the creation and maintenance of performance reports. This is a remote position ideally for someone located in the LATAM or South Africa region and comfortable working in Eastern Time. The ideal candidate has experience working with various email and SMS marketing platforms, has had experience with platform migrations, and demonstrates strong attention to detail and effective organizational practices.

What you'll do:

Key Responsibilities:
  • Build, edit, and optimize email and SMS automation flows. Overseeing the entire configuration process, from templates to final implementation

  • Ensure accurate campaign setup and thoroughly test each campaign to validate that all elements function correctly

  • Identify and resolve errors or issues in automation configurations promptly

  • Design and implement precise rules to create audience segments that accurately meet the desired targeting criteria.

  • Develop and implement effective A/B testing strategies for email campaigns, ensuring that each variant is accurately set up and aligned with the testing objectives.

  • Configure UTMs following best practices to ensure accurate tracking and proper attribution of campaign results across platforms

  • Support data integrations across platforms and ensure seamless automation execution

  • Migrate data, flows, and templates between automation platforms 

  • Responsible for developing structured reports that visualize key email and sms metrics, and revenue attribution, enabling clear performance insights and data-driven decision making.

  • Document experiment results for future reference and learning

  • Continuously track deliverability metrics such as inbox placement, bounce rates, and sender reputation to identify issues early and ensure optimal email performance.

Requirements and Skills:
  • 3+ years of experience with email and SMS marketing platforms. Proficiency in Klaviyo, Braze, Iterable, customer.io, and/or Postscript is ideal. Experience with multiple platforms listed + others outside the list is a plus

  • Experience working with CDPs/CDIs such as Segment, Snowplow, HighTouch, Census, and/or mPracticle. Experience with multiple platforms is a plus

  • Experience working with tech teams, using APIs, and developing requirements for them to integrate data and/or fix data issues on ESPs and/or CDPs/CDIs from different data sources

  • 2+ years of experience with email deliverability best practices, Google Postmaster, and Microsoft SNDS. Experience with GlockApps is a plus

  • Experience leading or being highly involved in migrations between email marketing platforms, ensuring data integrity and functional continuity. Having experience in more than 2 platform migrations is a plus

  • Advanced proficiency in tools such as Google Sheets or Excel, with the ability to build and manage structured reports

  • Analytical and data-driven mindset, with the ability to develop, QA, and report performance metrics

  • Adaptable to change and proactive by learning and navigating new tools and platforms

  • Strong collaboration skills and a team-oriented mindset, with the ability to work effectively with internal teams to support client initiatives and meet deadlines

  • Advanced level of English

Why Join Us?

  • Fast Growth, Faster Career: Be part of a growing company with clear paths to advancement.

  • Exciting Clients: Work with high-growth ecommerce brands, solving meaningful challenges in lifecycle marketing.

  • Autonomy & Flexibility: Innovate and execute in a supportive, flexible environment.

  • Competitive Compensation: Base salary plus performance bonuses tied to your success.

Apply Here