Location: Remote (must be available to work on Eastern Time)
Language: Full professional fluency in English (spoken and written)
About Winback
At Winback, we help leading brands turn customer lifetime value into their #1 growth lever.
Our team embeds directly with high-performing consumer brands like Coinbase, Hopper, Crocs, and Oats Overnight, taking ownership of lifecycle strategy, automation, and experimentation to drive measurable, compounding growth.
We’re building the most advanced retention systems in the industry—pairing AI-native personalization, identity resolution, and human-led strategy to deliver real, incremental lift across channels.
About the Role
We’re looking for a Senior Strategist to lead one of Winback’s lifecycle pods, owning strategy, communication, and performance across a portfolio of fast-growing consumer brands.
You’ll be at the forefront of retention marketing, running your own team and driving lifecycle performance across email, SMS, and push. This means leading relationships with some of the most innovative brands in ecommerce and consumer apps—translating data, behavior, and brand into systems that drive real, measurable growth.
You’ll manage a high-performing cross-functional team and take full ownership for how your accounts perform. From planning and prioritizing sprints to leading client calls and diagnosing performance shifts, you’ll be the operator ensuring that every part of your pod delivers at the highest level.
This role is perfect for someone who thrives on accountability, strategy, and execution—someone who wants to see their ideas directly drive revenue and retention for household-name brands while helping build a culture of growth and excellence.
What you'll do:
Client Strategy & Leadership
Serve as the primary day-to-day contact for client accounts, managing all communication, feedback, and performance alignment.
Build cross-channel lifecycle strategies that drive LTV, retention, and payback velocity.
Lead client calls and performance reviews, presenting insights, tests, and next steps with confidence and clarity.
Proactively identify opportunities to improve automation, segmentation, and messaging performance.
Own the client relationship end-to-end—ensuring Winback’s standard of quality, responsiveness, and measurable results.
Pod Management & Execution Oversight
Build and nurture a team of top performers who take real pride in their work and care deeply about outcomes.
Act as a player–coach—leading strategy, supporting execution, and stepping in when a teammate or client truly needs you.
Create an environment where high standards and personal growth go hand in hand, fostering accountability, curiosity, and craftsmanship.
Drive creative and strategic thinking within the pod, challenging assumptions and pushing for ideas that deliver meaningful results.
Balance autonomy and structure—giving your team room to excel while ensuring priorities, deadlines, and quality standards are consistently met.
Recognize and develop your team’s strengths, ensuring every member feels supported, trusted, and invested in the work they’re building together
Performance Analysis & Optimization
Monitor performance weekly and translate data into actionable recommendations for your pod and your clients.
Take final ownership in the accuracy and depth of your team’s reporting.
Identify early signals of deliverability, performance, or data issues—and lead the team in flagging and resolving them.
Continuously test and refine lifecycle programs to increase incremental lift and long-term customer value.
Systems Thinking & Continuous Improvement
Contribute to internal playbooks, templates, and QA systems that elevate consistency across all Winback pods.
Identify recurring patterns or inefficiencies and propose improvements to internal processes.
Collaborate with leadership to refine frameworks for measurement, testing, and client success.
Act as a cultural and operational leader within the company—raising the bar for quality, clarity, and ownership
Who You Are
5+ years of experience in lifecycle or growth marketing, managing performance-driven client relationships.
Proven ability to lead cross-functional teams and oversee multiple accounts with precision and clarity.
Deep understanding of email and SMS strategy, automation, and experimentation (Klaviyo expertise required; Braze or Iterable a plus).
Fluent English speaker and writer—capable of leading high-stakes client conversations, writing clear documentation, and representing Winback’s expertise with polish and authority.
Analytical and data-driven operator who connects insights to business impact.
Highly organized and detail-oriented—able to balance strategic vision with flawless execution.
Experience with tools like Triple Whale, Tydo, Blotout, Black Crow, and Retention.com is a plus.
Why Join Winback
Winback is a place where you can show up meaningfully, grow continuously, and build real financial and professional upside.
Work That Drives Real Impact
You’re not just managing campaigns—you’re building systems that brands depend on to grow. The work you do will directly shape performance for some of the most exciting consumer brands in the world.
Ownership from Day One
You’ll lead your own team, make key decisions, and have full accountability for strategy and outcomes across your client portfolio.
A Culture of Growth and Excellence
You’ll work alongside some of the best lifecycle and growth marketers in the industry—sharing learnings, solving hard problems, and leveling up together.
Benefits & Perks
Time Off & Flexibility – 20 days PTO + 11 local holidays (unused vacation paid out if you leave).
Sabbatical – After 3 years, take a 6-week paid sabbatical to recharge and explore.
Parental Leave – Up to 12 weeks at full pay for primary caregivers, 6 weeks for secondary caregivers.
Opportunities for Growth – Internal promotions, leadership development, and mentorship opportunities.
Work With Experts – Join a team of top-tier lifecycle and growth marketers driving measurable outcomes for leading brands.
Apply Here